Rita’s Italian Ice in Conshohocken is celebrating the 30th anniversary of Rita’s Water Ice with the introduction of the new flavor, Wild Berry, and the “Berry Wild” 30th Birthday Sweepstakes, which allows fans to enter for a chance to win Free Italian Ice for 30 years.

Wild Berry is made from a combination of Rita’s real fruit berry flavors: Blueberry, Raspberry and Strawberry. You can ask for a sample at the Conshohocken location through May 18th. Additionally, the featured Milkshake of the Month is Rita’s Birthday Cake, which is made with the award winning Old-Fashioned Frozen Custard. The Birthday Cake Milkshake is available for only a limited time during May.

Through May 18th, Guests can also enter Rita’s “Berry Wild” 30th Birthday Sweepstakes for a chance to win Free Italian Ice for 30 years. To enter, you must visit a Rita’s store and get the secret code word of the week. Once you have the code word, visit www.ritasice.com/birthday and enter the 30th Birthday Sweepstakes. Every week the secret code word will change, giving you additional chances to win. 21 winners, selected daily, will receive Free Rita’s Ice for a Year, and one lucky winner will receive free Rita’s Ice for 30 Years