Aloysius Butler & Clark (AB&C), a Wilmington, DE based full-service marketing communications agency announced todday that it has acquired Mangos, a Conshohocken-based agency specializing in strategic planning, branding, and advertising. The acquisition will make AB&C one of the largest full-service independent marketing communications agencies in the region.
Mango’s office is located at 1010 Spring Mill Avenue. Mangos employs 15 people and according to the Philadelphia Business Journal, the employs will join AB&C and likely work in its Philadelphia office.
“We are excited about the talent, experience and opportunities Mangos brings to our agency and clients,” said Paul Pomeroy, president of AB&C. “Everything about Mangos aligns perfectly with our agency culture, approach and vision. From their core values to their thoughtful methodology to an approach to client creative work that is rooted in strategic thinking, it’s an ideal and natural fit. We’re excited for the new opportunities that lie ahead for our agency and, more importantly, for our clients and the industries and communities they serve.”
“We are pleased to combine our talent and expertise with that of AB&C,” said Bradley Gast, partner at Mangos. “For the last year, we have been seeking to partner with an organization that would help us to expand our offerings, particularly in the areas of PR, social, research, digital and media services. AB&C not only satisfies that need, but through our combined resources, enables us to offer even more services and value to our clients.”
AB&C had some fun with the announcement. The company used Cameo for Business to elicit a variety of celebrities to make the announcment. In the video you will see Cheri Oteri, Sheryl Lee Ralph, Kenny G, Kermit the Frog, Lisa Loeb, Michael Rapaport, Kate Flannery to declare the acquisition “kind of a big deal.”