Conshohocken-based David’s Bridal, the leading bridal and special occasion retailer in the United States is partnering with Diltex, the foremost manufacturer and retailer of intimate apparel in Mexico, to open its first franchise location in Mexico City. The store is expected to open by the end of 2016 with additional franchise locations planned to open over the next five years across the country.
Brides-to-be will find a broad selection of gowns at an exceptional value from exclusive David’s Bridal collections including White by Vera Wang and Truly Zac Posen. A curated assortment of accessories including veils, headpieces, outerwear, jewelry and shoes will help each bride complete the unique look to fit her style, budget and vision of her wedding.
In addition to shopping for her wedding gown the bride will be able to outfit her entire bridal party with a variety of bridesmaid styles in various colors and silhouettes designed to complement every venue and aesthetic. The David’s Bridal store in Mexico City will also carry an assortment of dresses and accessories ideal for women celebrating all of life’s special occasions including the Mother of the Bride and guests of the wedding.
“David’s Bridal is looking forward to opening our first store in Mexico and we’re thrilled to have Diltex as a partner. This will be our first franchise partnership, a decision we made in order to tap into the extensive local knowledge of Diltex, their expertise of the language and culture, and the ability for quick international growth,” said Pamela Wallack, CEO & President of David’s Bridal. “Our goal is to empower each woman to stay true to her dreams, and now we can reach more brides as we venture into Mexico City. As she plans this very special day we are excited to offer her the convenience of visiting one location for all of her wedding needs – from her dress and accessories to the perfect styles for her bridal party.”
With the expansion into Mexico, David’s Bridal will now have stores located in five countries: the United States, Canada, England,Scotland and Mexico. David’s Bridal opened their first store outside of the United States in Toronto, Canada in 2011 and expanded into the UK when the first store opened in the London-area in 2013.