28th anniversary of IKEA running what is believed to be the first television advertisement featuring a same-sex couple from a major corporation

In 1994, IKEA ran what is believed to have been the first television advertisement from a major corporation to feature a same-sex couple. According to Steven Capsuto, author of Alternative Channels: Queer Images on 20th Century TV, the commercial ran in four markets, including Philadelphia.

The commercial (see below) ends by promoting the store that was then located at the Plymouth Meeting Mall. It has since moved to Conshohocken (Plymouth Township). IKEA’s North American headquarters was also first in Plymouth Meeting and is now adjacent to the Conshohocken store.

Photo: Screengrab from IKEA’s video